Project Overview

In this course-long project, you will act as a consultant for an actual organization by creating a strategic plan for that organization. The plan should be clear, comprehensive, and forward-looking. This is not merely a research project. The plan should focus on specific strategic decisions (i.e., problems or opportunities) facing the company and conclude with a set of strategic recommendations.

Due Date

Your final project is due in Week 06. There will be individual assignments along the way. The week they are due is noted in the time line below.

Time Line

Week	Assignment
02	Introduction
02	Company Selection
03	SWOT Analysis
04	Strategy Selection
05	Strategy Formulation and Implementation
06	Final Plan

Requirements

Your final Strategic Plan must be 5-7 pages long. It should include the following:

• The Internal Analysis
• The External Analysis
• Strategy Analysis and Choice
• Strategy Implementation
• Evaluation and Control

Include both in text citations and a References page in APA format.

Evaluation

Each assignment leading up to the final strategic plan is evaluated and graded independently. Your instructor will provide specific grading criteria for each step of the project prior to its due date.

PART 1

It is time to select a company for your Strategic Management Plan. In 1-2 paragraphs provide a brief description of the organization you selected and the reason why you chose that particular company.