Discuss a memorable (either favorable or unfavorable, in your opinion) promotional campaign for one product or service.
- Who was the company’s likely target market?
- Why was the campaign successful or not successful? (I’m looking for data here — not just your personal opinion.)
- What might have been some of the company’s goals with this campaign? And what type(s) of metrics might it have chosen to measure its success?
- What medium/media did the company use — and, based on your understanding of the target market, why?
Please provide a thorough analysis.
