promotional campaigne for one product or service, homework help

Discuss a memorable (either favorable or unfavorable, in your opinion) promotional campaign for one product or service.

  • Who was the company’s likely target market?
  • Why was the campaign successful or not successful? (I’m looking for data here — not just your personal opinion.)
  • What might have been some of the company’s goals with this campaign? And what type(s) of metrics might it have chosen to measure its success?
  • What medium/media did the company use — and, based on your understanding of the target market, why?

Please provide a thorough analysis.