You are a brand manager of a snack chip. Your goal is to determine what effects different levels of online advertising (see http://www.sramanamitra.com/2011/01/11/top-10-online-advertising-trends-of-the-decade/) have on a consumer’s behavior. The VP of Brand Management will want strong justification for your recommendations. Propose a research project to address this problem that focuses on the kind of research design you would use; why you would use it; and how you would conduct the research.
The paper must be two to three pages in length