Quality has been getting important and it is more that creating a good product. Companies now are looking to keep and improve their quality images. For example one of the slogans from Levis Strauss is “quality never goes out of style”. More companies are using the customer quality perception as part of their marketing slogans; and it is because consumers tend to trust more in the brands they think it has more quality. What do you think of this statement?
References
Takeuchi, H. (1983). Quality Is More Than Making a Good Product. Retrieved from Harvard Business Review : https://hbr.org/1983/07/quality-is-more-than-makin…
