Please see the attached PDF for the profile of the business and complete the following work. Must be APA formatted and 3 pages minimum 4 maximum. Please reference the text as well that is attached.
1. Executive Summary
2. Existing mission, objectives, and strategies
3. A new mission statement (include the number of the component in parenthesis before addressing that component)
- Customers: Who are the firm’s customers?
- Products or services: What are the firm’s major products or services?
- Markets: Geographically, where does the firm compete?
- Technology: Is the firm technologically current?
- Concern for survival, growth, and profitability: Is the firm committed to growth and financial soundness?
- Philosophy: What are the basic beliefs, values, aspirations, and ethical priorities of the firm?
- Self-concept: What is the firm’s distinctive competence or major competitive advantage?
- Concern for public image: Is the firm responsive to social, community, and environmental concerns?
- Concern for employees: Are employees a valuable asset of the firm?
