Segmentation and Target Market Paper

Write a paper on a company and product of your choice and discuss the market segmentation within that industry along with the target market for the company’s product. 

Required Elements:

  • No more than 1500 words
  • Include demographic, psychographic, geographic, and behavioral characteristics for the selected company.
  • A positioning statement for the product with careful consideration of the brand and strategy
  • Your paper should be consistent with APA guidelines.

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