Hello I need help with the following:
Purpose of Assignment
A strategic management plan addresses four different management functions: environmental scanning, strategy formulation, strategy implementation, evaluation and control. The purpose of the Week 3 individual assignment is to evaluate the internal and external environments of Starbucks, to analyze the competitive advantage of Starbucks, to evaluate a set of suitable strategies, and to examine appropriate metrics.
This assignment provides students an opportunity to research a selected company as if they were involved in a company’s actual strategic management planning process. It allows students to see which management planning process and management plan Starbucks is currently using, allowing them to measure the effectiveness of current strategies.
A Strategic Management Plan addresses four different management functions: Environmental Scanning, Strategy Formulation, Strategy Implementation, Evaluation and Control.
Assignment Steps
Write a 1,050-word report on:
- Introduction
- Evaluate the internal and external environments of Starbucks using an environmental scan.
- Analyze the competitive advantage of Starbucks.
- Evaluate the strategies of Starbucks to create value and gain competitive advantage.
- Examine the measurement guidelines of Starbucks to verify its strategic effectiveness.
- Evaluate the effectiveness of the measurement guidelines of Starbucks.
- Conclusion
Cite 3 scholarly references, including at least one peer-reviewed reference from the University Library.
Format your paper consistent with APA guidelines.
