Simple discussion board in marketing

For your 4th Discussion Board activity I would like you to review both of the following videos of professional focus group research in action. Watch the videos, select one for your DB, and describe the nature of the research, the focus group members, how it appeared to be working as a method to collect qualitative research and the manner by which the moderator conducted the FG based on what you learned in the text and the additional resources provided.

Make sure you provide feedback to other student’s input after watching their videos.

Salad Dressing Focus Group

Salsa Focus Group