Small Business Discussion Questions

Jeremy Shepard is the founder of Pearl in Santa Monica, California. His jewelry business recognizes the importance of ensuring that customers keep coming back. However, Shepard is uncertain as to which customers’ retention techniques he should use to develop a strong foundation for repeat business. Pearl’s website has the software capabilities to support customer interaction.

1.What customer loyalty techniques would you recommend to Shepard?

2.What information would be appropriate to collect about customers in a database?

3.What specific computer-based communication could be used to achieve Shepard’s goal?

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