Think about the causes of success and failure for social change movements (e.g., PETA, anti-smoking, anti-obesity.) In a three- to five-page paper (excluding the title and reference pages):
- Explain what causes some movements to become widely appealing and have major impacts on change.
- Explain what causes other movements (regardless of the validity of their concerns) to fail.
- Discuss the role leadership plays in the success or failure of a movement.
You must use three full-text scholarly sources, two of which must be peer reviewed, in addition to the text Harper, C. L. & Leicht, K. L. (2011). Exploring social change: America and the world (6th ed.). Upper Saddle River, NJ: Pearson Prentice Hall. ISBN: 9780205748082 . Your paper must also be formatted according to APA style.