Starbucks Expansion in China
1. Prepare a SWOT analysis based on the case to support Starbucks’ expansion plans in China. Based on your SWOT analysis, what recommendations would you make to Starbucks’ CEO with regard to the market development growth strategy for this country?
2. Give examples of how Starbucks was successful upon entering the China market. Please use the following videos to frame your response.
· Starbucks grows coffee in China, Reuters Video, available at: www.youtube.com/watch?v=BYSiGomkGdg
· Starbucks in China, available at: www.youtube.com/watch?v=0A3rnWIEJY8
· Starbucks wakes up to China, Reuters Video, available at: www.youtube.com/watch?v=CgWJAouxorg