In our discussions this week, we have looked at strategic management and we saw that one key tool in strategic management is to perform an internal and external environment. You also chose a company of your choice. Let’s now put that knowledge into practice.
Discuss the internal and external environment of company of your choice. In your discussion, analyze the external environment with reference to Porter’s five forces and identity the key competitors in the industry. Include at least 5 financial ratios and include visuals to show the trend in the performance while discussing the internal environment. Make sure that you also compare the performance of the company with that of its competitors (Hint: you can compare the balance sheet items as well as the market shares)
My company of choice is Harley-Davidson Company. The final product should be no more than 10 pages, APA formatting