1.) In a narrative format, discuss these firms from a strategic perspective. Information concerning recent changes in the firms is readily available online and should be accessed. Strategic issues should be discussed in “real time.”
2.) How has Fedex managed to maintain technical superiority (i.e., reliability, service, package tracking, etc.) in its industry? Can Fedex continue to do so in the future? Why or why not?
3.) Give examples of two prominent crises FedEx could face in the future. What steps should the company take to prepare for these crises?
4.) Suppose you are the CEO of a start-up firm in the package delivery industry. You have plenty of capital to work with, but little infrastructure and no management team in place. What strategy would you pursue and why?
Helpful tips and follow these guidlines please.
The case assignment for each unit can be found at the bottom of the “Read” assignment, and is titled Real-Time Case. You will answer four essay questions per case. Each of your essays should be no less than 200 words and no more than 400 words long. Your case study assignments are divided into three parts: Summary, analysis, and application.
Summary. In your summary essay, please focus on recent changes/issues of strategic significance that you have found online. Identify the key facts and critical issues in terms of Strategic Management. Do not include any analysis in this summary essay; reserve all analyses for the two analysis essays. Remember to focus on “Real Time” strategic issues.This means about two-thirds of your essay should be focused on real time issues (within the past three months is best, but certainly not older than 12 months). Do not rely on a ready-made SWOT analysis. You need to write your own summary of primary sources.
Analysis. Your case analyses will be accomplished by answering two essay questions per case. Use appropriate citations to support your claims, but avoid repeating details that should have been part of your case summary (the first essay). Limit the use of direct quotations; paraphrase instead of quoting directly. Do not rely on a ready-made SWOT analysis. You need to perform your own analysis.
Application. In the application essay, you will apply strategic management concepts to specific situations. The essay questions require you to write what you would do in each situation; make sure you demonstrate the ability to integrate concepts you have learned in the course. Evaluation of each unit will be completed within one week of the specified deadline.
Reference: Parnell, J.A. (2008). Strategic management: Theory and practice (3rd ed). Cincinnati, OH: Cengage. Electronic version retrieved fromhttps://www.betheluniversityonline.net