1.The infrastructure of a country is important to businesses and successfully selling products. Briefly explain why it is important to analyze the infrastructure of a country before determining whether or not to conduct business within a specific country. Provide a specific example to substantiate your answer.
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2.Political risk is the set of government institutions, political parties, and organizations that are the expression of the people in a nation. Provide an example of a country where the political risk is currently too high to set up a global business. Then briefly explain why that nation is too risky to set up a business.
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3.Self-reference criterion (SRC) is the unconscious human tendency to interpret the world in terms of one’s own culture and values. Provide an example of how a SCR can negatively affect a company’s global marketing efforts.
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4.There are many factors to consider when setting up a franchise in another nation, such as the communication, culture, dietary preferences, language, religion, and values. Name a U.S. food franchise that has a presence in another country. Briefly state the major barrier that it had to overcome to be successful in other nations. Then explain how easy or difficult it was to overcome that barrier.
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5.There are many types of marketing entry strategies, to include exporting, contractual agreement, strategic alliance, and foreign direct investment. As the marketing manager for Selfie, a self-driving car, what marketing entry strategy would you use to sell Selfie in Asia? Briefly explain why that would be the best strategy to use to sell Selfie to the global marketplace.
Type your answer in complete sentences and in paragraphs.
