For Starbucks, identify and assess at least four, but no more than eight, of each of the following: strengths, weaknesses, opportunities, and threats that may affect new business activities or offerings. You may use topics listed in the Module Four discussion or others that you deem important. Then, identify emerging consumer trends and explain how they impact branding and success of your new product or service. Additionally, analyze how perceived ethics violations might affect branding and success. Finally, assess how all of the SWOT and ethics factors affect branding and operations within the organization.
Please refer to attached rubric for specifics.