Taking a Position that Works
Think about products you were enticed to purchase using social media (e.g., Twitter, Facebook, Tumblr, Vine, YouTube, etc.)
- Tell us your favorite product that you purchased using social media and what positioning statement the company used.
- Make sure you include the information from the fill-in-the-blank positioning statement.
- Also, state your opinion on how well social media clearly portrayed the positioning statement.
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