To analyze the potentials of starting a craft beer brewer in your assigned company. You will be required to conduct a PESTEL/situational analysis of the assigned country which is India. From that analysis you will prepare and present a country market entry strategy. The deliverables will include:
- Describing the initial findings of the PESTEL/situational analysis
- Fully describe the findings of your analysis as well as your market entry strategy
- Cover findings from your analysis of the economic, technological, and industry specific findings of the assigned country (India ) .
