After reviewing the state-of-the-art materials on technological servicing (corporate analysis), answer the following questions in 150 words each, plus 75 words comment:
a) Critical Growth pathways. How should Raja think about the situation? What are the most important considerations for him to weigh? How should they factor into his course of action? Critically evaluate how diversification, vertical integration, and scaling strategies have led to the challenges that GE is facing.
b) Network exchange option. Propose a strategy for the GE to shift from its integrated custom shop approach to a network exchange model, building on the case of Amazon.com.
c) Product stream option. Propose a strategy for the GE to shift from tis integrated custom shop approach to a product steam model, building on the case of Amazon.com.