The team working at your selected brand’s company needs some advice and ideas on how to embrace technology to promote and educate customers about its brand. Create a presentation using a multimedia tool such as PowerPoint, digital storyboarding, or a video that discusses the importance of technology in teaching consumers about the brand. The presentation should be 3 minutes in length or 6–8 slides with speaker notes of 100–150 words per slide. Be sure to address the following topics in your presentation:
- Discuss the brand image of your company.
- Describe the importance of Web site design, including site functionality and interactivity and visual elements such as photos, videos, and downloads.
- Explain the significance of a sense of community with opportunities for customer comments and feedback.
- Discuss any virtual advertising that is relevant to the brand, including offline or traditional opportunities to complement online advertising.
