The Psychology of Color in Marketing

PICK ONE FROM BELOW (1 -2 pages)

Read the Psychology of color article and infograph and decide if you have a color pattern. What was the most surprising thing you learned reading this? How does it relate to Marketing and consumer behavior ?

Write about your Generational Cohort. Which one are you? Research some of the key characteristics of your generation. Find one ad that appeals to your generation and one that would appeal to your parents. Compare and contrast them. (1 – 2 pages) Must be in submitted in a word format.