The Tata Nano: The People’s Car (A) and Maslow’s Hierarchy of Needs. Review the case study, and/or research the Nano on the Internet. Please respond to the following:
1. In your opinion, what marketing segment has the greatest influence on the sales of Nano? Briefly explain why you chose that answer.
2. Assume that you are the marketing manager at Tata responsible for consumer marketing. Explain the strategy that you would implement to in order to make the process to purchase the Nano more efficient for potential buyers.
3. As a marketing manager, name a product that you would target market to the consumers in the bottom stage (physiological) of Maslow’s Hierarchy. Briefly explain the major benefit of the product that you would advertise to attract that target market to purchase the product.
4. As a marketing manager, name a product that you would target market to the consumers in the second (safety) stage of Maslow’s Hierarchy. Briefly explain the major benefit of the product that you would advertise to attract that target market to purchase the product.
5. As a marketing manager, name a product that you would target market to the consumers in the third (social) stage of Maslow’s Hierarchy. Briefly explain the major benefit of the product that you would advertise to attract that target market to purchase the product.
6. As a marketing manager, name a product that you would target market to the consumers in the fourth (self-esteem) stage of Maslow’s Hierarchy. Briefly explain the major benefit of the product that you would advertise to attract that target market to purchase the product.
7. As a marketing manager, name a product that you would target market to the consumers in the top (self-actualization) stage of Maslow’s Hierarchy. Briefly explain the major benefit of the product that you would advertise to attract that target market to purchase the product.
