Pls follow the instruction below. I have attached pictures of cases in textbook and the Vera Bradley Financial ratios excel that I calculated.
Read “Vera Bradley in 2015: Can Its Turnaround Strategy Reverse Its Continuing Decline?” (In Textbook pp. 320-332)
Answer the following questions with short essays (Typed, Double-Spaced, 12pt. Font w/ 1″ margins). Please clearly separate and mark each essay:
(1) Does Vera Bradley have a clear and well-defined strategy? How can the company’s strategy be best characterized? (Recommended page length: 1⁄2 to 1 pages).
(2) Briefly summarize the major strategic and operations issues faced by the company. What are the major items that demand managerial attention at Vera Bradley? (Recommended page length: 1 to 11⁄2 pages).
(3) Based upon your calculations from the Vera Bradley spreadsheet, comment on the financial condition of Vera Bradley. Briefly analyze the company’s: sales growth, margins, profitability, liquidity, leverage and activity ratios. What is your overall assessment of Vera Bradley’s financial condition (Recommended page length: 1 to 2 pages).
(4) Based upon your analysis of the major strategic, operational issues and financial issues faced by Vera Bradley, make recommendations regarding how to address these issues. How would you advise Vera Bradley management regarding how to improve the company’s market standing, competitiveness and financial performance over the next three to five years? What steps should management take? (Recommended page length: 1 1⁄2 to 2 pages).
