Under Armour, management homework help

Read Case #5 Under Armour

Review the Under Armour videos

Answer the following questions

  1. What is your assessment of the strength of competitive pressures stemming from rivalry among Under Armour, Nike, and Adidas-Reebok (The Adidas Group)?
  2. What is your assessment of the strength of competitive pressures stemming from the threat of entry of new competitors into the North American market for performance sports apparel?
  3. What is your assessment of the strength of competitive pressures stemming from substitutes for performance sports apparel?
  4. What is your assessment of the strength of competitive pressures stemming from suppliers to the marketers of performance sports apparel?
  5. What is your assessment of the strength of competitive pressures stemming from the buyers of performance sports apparel in North America?
  6. What is the collective strength of the five competitive forces facing Under Armour, Nike, and Adidas-Reebok?

Writing Requirements

  • The Essay must be 5 pages long.
  • Must have an introduction with a clear thesis statement, a body discussing the three main points and a conclusion

    • Conduct research to find relevant information using reliable sources to support your views.

    https://drive.google.com/file/d/0B2UkoXVA8uYgM1VUa…HERE IS TEXT BOOK