UPX Marketing Lemonade Distribution Channel Assignment

I need #9 ONLY answered on this form. Attached is what my team has currently done. You can include the answer on a separate word file. I just included the team paper to give a better understanding of the assignment.

Marketing Lemonade


Your team is looking for a way to make some revenue as either a for-profit or not-for-profit organization. This organization can market locally, nationally, or internationally, and can be a privately-owned company or a franchised organization. The product that you have decided to sell is lemonade. To make the endeavor work, you will have to define the product that you will be selling (that is some marketable form of this drink) and decide on a target market.

Your marketing team’s mission is to prove the company’s goals will be met by providing research, strategy development, and reasoning why this form of this product is viable In this first half of the project, you will report on the following:

  • • Target market
  • • Product’s definition to the target market
  • • Viable pricing strategy
  • • Brand’s position in the competitive environment