The video case is available on:
Questions:
- Describe Starbucks’ business-level strategy.
- How is Starbucks managing its relationship with customers?
- How would you describe the market segment(s) that Starbucks serves?
- Is the differentiation strategy appropriate for Starbucks, now or in the future? Why or why not?
- Using the five forces model of competition, how should Starbucks plan to position itself in these economic times?
