The video case is available on:http://www.cengage.com/management/book_content/hanson_9780170227643/index-3.html?asset=zappos andhttp://www.cengage.com/management/book_content/hanson_9780170227643/index-3-2.html?asset=zappos2
- How is Zappos’ organisational culture creating value?
- What resources and resulting capabilities and core competencies do you see within the Zappos organisation that gives it strategic competitiveness?
- Will Zappos’ competitive advantage be sustainable?
- What value chain activities performed by Zappos help to create value for its customers?