Utilizing the REQUIRED text: Schiffman, L. G., & Kanuk, L. L. (2010). Consumer behavior (10th ed.). Upper Saddle River, NJ: Pearson.
Assignment: Butler Systems
Read Case 6: Butler Systems in your text. In a 1-2 page, APA style paper, provide a brief summary of the case and main points, and answer the following questions.
As the VP of operations, what is your assessment of the battery shortage problem, and what actions would you take and why?
What is the buying organization’s role in selecting and qualifying potential suppliers?