Need Initial Post of 250 words and 2 replies, i will post replies later. No Plagiarism. Initial post due in 12 hours
Within the framwork of globalization, a market requires forign cultures or brands went through the process of localization to be accepted by the local; there are many examples such as Techno, a Chinese cell phone brand that achieved popularity in Africa by removed it’s characteristics as a foreign brand, and applied localized promotion channels.
Which do you think is a good example of integration with foreign markets? try to address the root problems the company have had and the solution they applied.
Follow APA format with in-text citations and references as appropriate.