Follow case study writing guide.
A GOOD paper will typically run from a low of around 12 pages to a high of 16 or so with proper organization and citations.
please see attached case study and HBS- 6 Chapter Style- Paper has to be in this format, do not answer the questions on the casestudy but follow the attached Guide.
Step 1= an analysis of the entire situation. This includes a SWOT analysis
Step 2 = identification of the core marketing problem as YOU see it.
Step 3 = analysis the internal and external environmental forces that caused this problem to emerge
Step = 4 generate three separate and fully detailed alternative solutions of your own design which could solve the problem identified in step two
Step 5 = choose the one BEST solution from the three you created in step four and describe WHY it’s the best one.
Step 6 = detail the step by step action plan to operationalize that plan.
