Weekly Discussion:Advertising Messages and Marketing Communication

  • This week we talked a great deal about advertising and the different types of ads that companies use including those featuring celebrity endorsements like this Diet Pepsi advertisement with Sofia Vergara.
  • Which celebrity would you use to endorse Diet Pepsi in attempts to reach a ‘different’ target group?

  • Who might you use for regular Pepsi? Diet Coke? Coke Classic? Sprite? Explain and justify your choice for each.