Carefully read the “Case – MedNet.com Confronts ‘Click-Through’ Competition” and respond to the following three questions – The article on PDF file
1. Briefly summarize the case and the predicament Heather Yates finds herself in.
2. What does an advertiser want? Sales, leads, brands awareness? What are the best metrics for measuring these?
3. What specific consumer behaviors determine whether or not a business model produces the results an advertiser wants?
The work should be done on word file
2 page max