Section Two; Socio-cultural Analysis:
Your organization has reviewed your country study and has decided to go with your recommendation for their initial international expansion. A complete a socio-cultural analysis needs to be completed to determine the entry strategy, financing, human resource needs, suppliers, marketing, pricing and distribution, and organizational structure.
Assignment Criteria:
Write a report (2 – 4 pages, font 12) outlining the socio-cultural factors and discuss any cross-cultural issues that will need to be considered, addressed and understood into for a successful international expansion. You need to use at least three outside sources to complete this assignment. PLEASE remember to cite all your sources; proper citation of your sources is a requirement for this course.
Please support all recommendations with sound reasoning and research.
Your report needs to include but not limited to:
· Demographic Trends
o Population growth
o Age structure & median age
o Life expectancy
o Literacy
· Cultural Analysis
o Language
o Customs and Norms
o Traditions
· Social Institutions
o Where does the country lie within Hofstede’s dimensions
o Family structure
o Religious structure
o Labor organizations
· Informal Trade Barriers
o Barriers that are created by social and cultural factors
o Communication styles
o Negotiating tactics
o Marketing concerns
o Ethical concerns
§ Employment practices
§ Human rights
§ Business practices
Cite all your sources using APA style
