You will be graded based on the length, detail and the quality of your answer!!!

  1. What would make the arrangement between Southwest and AirTran a merger and not an acquisition?
  2. What were the reasons that Southwest and AirTran had for merging? What approach(es) did they use?
  3. What would cause the Southwest/AirTran merger not be successful?
  4. What strategies would you recommend to Southwest should it need to restructure?