***Instructions: Answer each question to its entirety, minimum word count for entire assignment is 950 (not each question). The required in-text citation and reference is the attached file, please review before proceeding with the assignment. Here is the reference for it: Ferrell, O., Hirt, G., & Ferrell, L. (2009). Business in a Changing World. (7th ed.) pg. XX. New York, NY: McGraw-Hill Irwin. (Please input page number even for APA). Use other scholarly articles as well, minimum total reference is 3, to include what I provided for you. No PLAGIARISM and let me know if you have any concerns. Thank you! Also, please separate by question number so I would know how to break it down. Thank you!
Case 13: Should Employees Use Social Media Sites at Work? (page 417-418)
1. Why do you think results are so mixed on the use of social networking in the workplace?
2. What are some possible upsides to utilizing social media as part of an integrated marketing strategy, especially in digital marketing?
3. What are the downsides to restricting employee access to social networking sites?
4. You work for a small company that wants to use social media to increase awareness. However, the CEO is worried that employees might use social media for non-work purposes. the CEO Has charged you with developing a social media policy that employees can reference when using social media in the workplace. Provide a list of recommendations for monitoring and regulating social media use.