CASE STUDY 1
Read the Case Study “INTERACTIVE SESSION: PEOPLE The Pleasures and Pitfalls of BYOD” on page 174 of the course book and answer the questions that follow, which are repeated below.
Case Study Questions:
1. What are the advantages and disadvantages of allowing employees to use their personal smartphones for work?
2. What people, organization, and technology factors should be addressed when deciding whether to allow employees to use their personal smartphones for work?
3. Compare the BYOD experiences of IBM and Intel. Why did BYOD at Intel work so well?
4. Allowing employees to use their own smartphones for work will save the company money. Do you agree? Why or why not?
CASE STUDY 2
Read the Case Study “INTERACTIVE SESSION: ORGANIZATIONS Business Intelligence Helps the Cincinnati Zoo Know Its Customers” on page 204 of course book and answer the questions that follow, which are repeated below.
Case Study Questions:
1. What people, organization, and technology factors were behind Cincinnati Zoo losing opportunities to increase revenue?
2. Why was replacing legacy point-of-sale systems and implementing a data warehouse essential to an information system solution?
3. Describe the types of information gleaned from data mining that helped the Zoo better understand visitor behavior.
4. How did the Cincinnati Zoo benefit from business intelligence? How did it enhance operational performance and decision making?
5. The Zoo’s management recently stated that it might have to ask for more revenue from taxes in order to provide the same level of quality and service in the future. How might business intelligence be used to prevent this from happening?
