Commercialization, marketing homework help

The product or service the company will be launching is: The Automatic Jack

Only Answer the following with minimum 300 words and maximum 400 words, include one peer reviewed reference, also include in-text citation.

  • Question: Analyze how your company will implement the New-Product Development Process (seven stages) to bring your product/service from concept to commercialization.

The 7 steps are;

  • Idea Generation
  • Idea Screening
  • Concept Development and Testing
  • Marketing Strategy Development
  • Product Development
  • Test Marketing
  • Commercialization