Discussion: Communicating Corporate Social Responsiblity

There are two parts to your initial post:

Part 1
Provide examples of at least one project from your selected company (Starbucks Inc.) that demonstrates corporate social responsibility (CSR), and discuss its consistency with the brand values for that corporation. Explain the communication strategy adopted by the company regarding these activities.

Part 2
Many consumers felt that the 9/11 attacks were an opportunity for many companies to implement some type of social responsibility. Other consumers felt that the Hurricane Katrina disaster in New Orleans was another opportunity. Yet only a few companies stepped up. Use an example of a disaster (you can use either of the above examples or one of your own) and research it for companies that became involved in assisting with the aftermath of the disaster. If possible, use your chosen final project company (Starbucks Inc.) for this paper.

In your initial post, identify the disaster and a company, and then explain how the company became involved. Be sure to describe the event you are analyzing, specifying which companies stepped in to assist and how they offered their products and services, or possibly revenues as well. In your opinion, did the corporation’s involvement provide it with some form of benefit in the long run? Are consumers even aware of the company’s involvement? What was the communication strategy following the CSR activity?

Select company is Starbucks Inc. https://www.starbucks.com/about-us

Additional Resources:

Corporate Social Responsibility (CSR) is extremely important for organizations in today’s age of digital communication. According to this article: “The events of the past year have tested companies in a number of ways and changed mainstream discourse about the role corporations should play in advancing and addressing social and global challenges. There’s no turning back. In 2018, the expectation is that companies will continue to expand their activism on, and investment in, the issues that matter to their employees, customers and communities.”

Article Link: https://www.forbes.com/sites/susanmcpherson/2018/01/12/8-corporate-social-responsibility-csr-trends-to-look-for-in-2018/#601f475b40ce