Health Care Marketing

Part 4

Research of Hope Children’s Hospital (this is a made up facility-compare to children facilities in Orlando, Florida)

Research

1. Assess the key elements of the five-force model. What are the advantages and disadvantages of this model?
   1. How easy is it for suppliers to drive up prices?
   2. How easy is it for buyers to drive down prices?
   3. Is there a threat of product substitution?
   4. Is there a threat of new entry by a similar provider?
   5. How much competitive rivalry exists?
2. Examine alternative means to gather primary market research. Provide a review of the advantages and disadvantages of each method.

Instructions

Should only be between 2 to 3 pages.

Requirements

References are to be scholarly peer reviewed resources ONLY, with a minimum of two (2) references. You MUST use the APA template for ALL written Assignments.