Assignment Steps

Answer the questions below (Minimum 350 words for each company) for global creative organizations (APPLE Inc.) and (GOOGLE Inc.) using the criteria and descriptions in Ch. 10 and 11 of Mastering Leadership.

  • Include the strategic opportunities for change that both organizations have.
  • Discuss why those organizations could be considered as creative.
  • Provide information on at least 2 processes that can be used for strategic change.
  • Explore alternative views.


Anderson, R. J., & Adams, W. A. (2016). Mastering leadership: An integrated framework for breakthrough performance and extraordinary business results. Hoboken, NJ: John Wiley & Sons, Inc..