Discussion topic and Case Study.
Note: Case study for Tata company is attach below.
“The Tata Nano: The People’s Car (A) and Maslow’s Hierarchy of Needs” Please respond to the following:
- From the case study, keeping in mind this is in another country:
1. Categorize the Nano’s marketing segments that have the greatest influence on its sales. Think case study and in India when defining these segment (who are they?)
2. Assume you are the marketing manager at Tata responsible for consumer marketing. In your own words, outline a plan that Tata could implement in order to market to these different segments (how would you reach these buyers?) In addition, what would you do to help these segments be able o make the purchase? (Think about who the current segments are, since this is in India). Needs will be different than here in the U.S. and also the perks we get when buying a car!
- * One way that marketers use Maslow’s Hierarchy is by identifying their product with a certain level of needs. Marketers use imagery in commercials to motivate customers to satisfy their needs using the company’s product. A great number of companies position their brands to make customers feel like their product or service will make them belong to a certain group or that they will receive social acceptance and respect. However, there are just as many brands that use pitches for reliability and security to make customers feel the companies’ products cover their basic needs. You can find more on this topic can in your textbook on page 20 in section 2-3. 1. From the scenario, think of a recent purchase that you made and apply it to the Maslow’s hierarchy of needs, and determine the level which most affected you when making this purchase.